Join the Movement to
Defeat Dementia

Better Connections, BetterBrain.

Social isolation is one of the dementia risk factors the Lancet Commission named, and conversation is how movements grow. Wear it to the gym, on the morning walk, or at the coffee shop. When someone asks about the logo, that is your opening to share what you are doing for your brain.

Spark conversations, spread the word.

Most people do not know that so much of dementia risk is in our hands. A logo on a shirt is a small thing, but every question it prompts is a chance to share one of the 12 practices, from Better Rest to Better Motion.

Better Motion, BetterBrain.

Movement is medicine for the mind: regular activity boosts circulation to the brain and is one of the most consistent habits linked to healthy brain aging. Wear it on your next run and carry the message with you.

Less plastic, BetterBrain.

Tiny plastic fragments shed from packaging end up in the water we drink, and laboratory studies show the smallest particles can cross biological barriers and trigger oxidative stress. Refilling a stainless steel bottle instead of reaching for single-use plastic is one of the simplest ways to cut that exposure every day.